Apparently Virgin Mobile has a large budget for doing user research. How else to make sense of the fact that they did a study of users by their astrological sign to see if people of the same sign had similar habits of communication.
http://about.virginmobile.com/aboutus/media/news/2006/2006-11-09/
I mean come on! Most UE professionals would love to have more money for user research. Maybe I'm just jealous, but how'd you like to have such a large budget for research that you'd choose to do that study?
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